DIRECTV

Goal
Design the User Interface and Graphic Identity for their Advanced Set-Top Box

Scope
User Interface Design
Overall Identity
Design of all core components, including APG
Developed Brand Strategy
Determined Feature Set & Functionality
Analyzed Chip manufacturers
Developed unique and branded features
Authored a detailed specifications document
Developed extensive demos for usability
Integration of Advertising and Promotion
Icon Design and Development
Demos for Usability Testing

Platform
Advanced Set-Top Box
Standard Remote with added features

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